how to sell on facebook | small business facebook
tips I’ve discovered a SIMPLE way for any small
business to start making sales on Facebook: take advantage of what your customers are
ALREADY DOING on Facebook to create sales transactions. //(snap)// (research search
terms) Engaging with customers and having them SHARE
our messages. It’s what most of us are doing with social media. But if you’re like most
marketers getting your messages, blog stories and videos SHARED on social media is NOT growing
sales for you. What WILL is giving customers and prospects INCENTIVE to share things that
end up creating SALES for your business. You can start doing this RIGHT NOW by applying
a practical PROCESS to your Facebook strategy. First, identify where your customers are congregating
on Facebook. Next, identify what it is that your customers are interested in doing, learning
or seeking out. Finally, devise a way to join in that adds something valuable to whatever
they’re doing or seeking. But do it in a way that mixes in an incentive to buy from you.
As an example, Brian Safady of JandOFabrics.com sells novelty fabrics to arts and crafts enthusiasts.
He’s netting new customers using a Halloween costume contest that targets one of his customers’
favorite activities–sharing photos on Facebook. By giving customers an INCENTIVE to upload
their costume photos and enter Ryan is winning new customers that track back to his Facebook
contest. He simply offers a reward–a grand prize and a discount coupon for every new
customer who enters and chooses to buy fabric from him. Ryan is making social media sell
for him. What about you? I’m Jeff Molander.