hi everyone I’m Brittni from AJ and
smart and today’s video is all about how to prioritize your tasks in order to
reduce stress before we get into the video I’d just like to give you a friendly
reminder to subscribe to our channel if you like what we’re doing and if you’re
interested in more of these kinds of videos we’d really love if you
subscribed so you should subscribe please thank you the idea of this video came out of an
Instagram post something that we posted last week on our feed it was all about
the effort impact scale and people got really really excited about it they were
excited to try it a lot of people had tried it before and
they said how great it was and how much of a difference it made for them so we
wanted to just show you guys on YouTube as well this exercise. So you arrive at
work on Monday morning and you start writing your to-do list because that’s
just the kind of person you are and you’re writing your to-do list and
you’re writing your to-do list and it’s going on and on and on oh my god!! So the first thing you’re gonna do, you’re just gonna take a quick break you’re gonna go
to the bathroom and you’re gonna take some deep breaths and just calm down
because it’s gonna be okay and the second thing you’re gonna do is
this exact exercise that I’m gonna show you right now. I’d like to introduce to
you the effort impact scale now all this is gonna help you do is help you
prioritize your tasks so that you will value the importance of tasks over the
urgency of tasks. I know that I’m probably not alone when I say that I’ve
worked in places where it’s always been urgency over importance so it’s like we
need this done now we need it now now now instead of actually thinking about
the impact that this task will have on the bottom line or the bigger picture. So
basically all this is gonna do is help you to prioritize your tasks so that you
can leave work at the end of the day feeling good that you achieved something
that really made a difference. So all you’re gonna do is you’re gonna take
your epically long to-do list that you just wrote out and you’re gonna
transcribe every single task onto a post-it
Oh square Oh wrong post-it. Now next thing you’re gonna do is you’re gonna
draw yourself a very simple effort impact scale the impact will be the
y-axis and the effort will be the x-axis and now the next thing you’re gonna do
is take all of your tasks that are written on handy little post-it notes
and you’re gonna place them on the effort impact scale according to what
you think in terms of how much effort they’ll each take and in terms of how
much impact do you think that they’ll have once you’ve completed these tasks.
At AJ&Smart we’ve been using the effort impact scale for many years and what we
always did was we focused on the top left quadrant so that’s the quadrant
where you’re gonna be using the least amount of effort to achieve the highest
amount of impact. Now this is all well and good and that’s probably a really
great place to start. However after visiting Lego and seeing
the way that they broke down their effort impact scales we were so excited
because they’re absolutely nailing it. They’ve actually broken down their
scales into four different quadrants and the four quadrants are do now, make this
a project, make this a task, and forget it for now so basically they’ve turned
their effort impact scale into a way to define their tasks. It just helps them
plan their time better so for us something that’s high effort and high
impact would be for instance a complete revamp of our social media strategy this
is something that will obviously have a really high impact but it’s not
something we can just do right away we need to probably set aside maybe two
days to do really workshop this and make it happen so basically what we would do
is say okay that’s there we’re gonna now make that a project something that could
be actually a lower effort and also a high impact would maybe be making
this exact video which we’re doing right now. I would really recommend using this
exercise if you want to take your to-do list have an easy way to prioritize it
and therefore leave work at the end of the day feeling like you really made a
difference that you worked hard and you’ve got a lot of important
things done. We also got asked how often and when should I do my effort impact
scale now this is kind of a personal choice we would say probably every day
is a little bit too much, once a week can create a really nice frame for the week
so maybe like a Monday morning you definitely want to do this after you’ve
created your to-do list so whenever that is that you do it some people do it on a
Sunday night that they create a to-do list for the week so that would be one
you would do it right away just just prioritize and to plan your time
accordingly now how I work it out is because I’m with my job I’m getting a
lot of sort of tasks coming at me at all times of the day and all times of the
week so I sort of, I keep actually a pack of
post-its on hand with me and write a little to do for every sort of task that
I get and then once I have like a nice-looking pile of post-its then I’ll
take a break and do an effort impact scale just to see where I’m at with that
and to plan my time.
Thank you so much for watching this video I really hope
you found it helpful if you did like it I would love if you gave it a like and
if you haven’t subscribed to our channel yet that would also be really really
great feel free to also share this video to a friend or a colleague or anyone you
think would benefit from this exercise we have found it so so helpful around
here so we just wanted to spread it through all the world yeah
so we gave it to you yeah that’s all from me today thank you very much and goodbye.


  1. This channel is a hidden gem! Just wanted you to know that your ad playing before another video got me to you. And I'm glad it did!

  2. I love this! I use something similar but not with the categories you suggest, I'll be tweaking my approach from now on. Keep on sharing the great content!

  3. Thank you so much, Brittni (&AJ&Smart) for expanding on Kitt's video. The best part is the quadrants in the effort/impact scale. Keep up the great work!

  4. guys, you are an amazing I like it, and this girls ohh my god she is fantastic beautiful

  5. Like! Still trying to understand that quadrant that Lego labels "tasks" — low impact, easy – do they ever get done?

  6. Using it for years, but this gave me another take on it. So thank you guys for bringing it up again. The content you guys put out is just so helpful for my daily work. Love it <3

  7. I like your energy so much. Could you tell me how to use it in Design Sprint context? You propose that exercise for Tuesday in DS 2.0. Should we remove some ideas/sketches from the board if they seem too expensive and with poor impact?

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