Automated Gift Acknowledgment in Salsa Engage


Hey everyone! This is Meghan. On this edition of Salsa in 60, I’ll be showing you how online fundraising works in Salsa. On average, organizations lose 81% of their first time donors, because they don’t focus on thanking these gifts. With Salsa Engage, you’ll dramatically lower your donor attrition rates with our automated gift acknowledgement functionality. Immediately after a donation is processed, the system automatically generates a donation receipt. And, you can customize the autoresponder message that goes with it. You can also dynamically enroll donors to custom lists or groups by donation size, first-time or repeat donor or by the campaign fund and appeal. When a new donor enters a dynamic group it triggers a prebuilt automated email series or you can thank them further. Show them how their gift is being put to use, introduce them to other programs or ask them to engage further. Thanks for watching!

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